How to sell yearly AMC contracts for appliance repairs

AMC contracts for appliance repairs sell best as one simple yearly plan per appliance, with fixed service visits, a clear list of what's covered and a price built from your own costs. Then remind customers a month before the end, so the contract renews instead of lapsing.

Picture an AC and washing machine repair business in Tollygunge (an example, not a real client). Summer brings more calls than its two technicians can handle, and winter is quiet. A yearly maintenance contract turns some of those one-off calls into planned visits, paid in advance.

Why AMC contracts help a repair business

A good contract helps you and the customer in the same way: fewer surprises.

• Money comes in advance, at the start of the year, not call by call.
• Service visits go into quiet weeks, so peak season has room for breakdowns.
• Contract customers call you first, not the next number on Google.
• Each visit catches small problems before they become big repairs.

The trade-off is the promise you're making. Sell 200 contracts with three visits each and you owe 600 visits. Check you have the technician days before you sell.

What to put in your AMC contracts

Keep it to one page, in plain words. Every contract should answer these.

• The appliance: brand, model, serial number and the address where it is.
• Dates: the start date, and an end date one year on.
• Service visits: how many, and what a visit includes, such as cleaning and checks.
• Breakdown calls: how many are included, and how soon you'll come.
• Parts: included or not. Many repair businesses call a plan with parts "comprehensive" and one without "non-comprehensive". If parts are included, name any big parts that aren't.
• What isn't covered: for example damage from voltage swings, water or pests, or someone else opening the unit.
• If plans change: what happens when the customer moves house or sells the appliance.

Give the customer a copy, on paper or by WhatsApp, the day they pay. Keep your own copy with the serial number.

Keep the terms fair

Consumer law protects your customers from one-sided contracts. The National Consumer Helpline's guide to the Consumer Protection Act 2019 lists examples of "unfair contracts" (National Consumer Helpline, as of November 2026).

They include manifestly excessive security deposits, one side ending the contract without reasonable cause, and any unreasonable charge or condition. The same guide counts deliberately withholding relevant information as a deficiency in service. So write the exclusions down before the customer pays, not after a breakdown.

Unhappy customers can call the toll-free helpline 1915 or file a complaint online at edaakhil.nic.in, the same guide says. This is a summary, not legal advice. Have a lawyer read your contract once.

How to price a yearly AMC

Build the price up from your own costs, not from what the shop down the road charges. Here is a worked example with made-up numbers.

1. One service visit costs you technician time, travel and consumables. Say ₹350.
2. Three visits a year come to ₹1,050.
3. Add breakdown calls. If about one contract customer in three needs an extra call, add a third of a visit: about ₹120.
4. If parts are included, add an allowance from last year's parts bills for that appliance.
5. Add your margin and round it, say to ₹1,499 for this example's AC plan without parts.

These figures only show the method. Use your own costs. If you're GST-registered, add GST on the invoice, and check the rate with your CA.

Offer two or three plans at most, so the choice is easy.

Who to sell AMC to, and when

The easiest sale is to someone who already trusts you.

• Right after a good repair, while the technician is still there and the customer is relieved.
• Before the season. Offer AC contracts in February and March, before the heat and the rush.
• Offices, shops and clinics with several units. One contract can cover all of them.
• Not every appliance. If a unit is near the end of its life, say so, rather than selling a contract it won't survive.

A printed one-page leaflet left after each repair does a lot of the work. Message past customers on WhatsApp only if they agreed to hear from you. Our guide to WhatsApp appointment reminders covers the opt-in rules.

Plan the visits and the renewal

A contract is only as good as the visits that happen. Set this up from the first sale.

1. Plan the visits on the day you sell, spread evenly across the year.
2. Two weeks before each visit, call or message to fix a time.
3. After each visit, note what was done and any part that's wearing out.
4. A month before the end, remind the customer and offer renewal, with what the year's visits found.
5. If they don't renew, ask why. The answer tells you what to fix.

For WhatsApp renewal reminders, Meta's policy says you need the customer's opt-in, and must respect every request to stop (WhatsApp Business Messaging Policy, as of November 2026). End each reminder with "Reply STOP if you don't want these", and keep a list of who did.

If you'd like help

Pixelvile's service contracts keep your plans and each customer's contract, plan the visits over the year and flag renewals a month before the end. See what we build for repair services, or ask for a free audit of how you take repair calls. You can also WhatsApp us on +91 62918 31815.