More and more people ask ChatGPT, Gemini, Perplexity or the answer box at the top of Google “who’s a good dentist in Salt Lake?” instead of scrolling through links. The answers come from what those services can read on your website and in your Google listing. The search readiness section of your website check tells you whether they can read your site, whether they can tell who you are, and what to fix to get named.
The label
At the top you’ll see Ready, Almost ready or Not ready yet, a score out of 100 and one plain sentence, for example “can read your site and know who you are, but your Google listing and website show different phone numbers”. Under it, each check is marked done, partly done or missing, and the fixes are listed with the most important first.
What we check
- Can they read the site? Your robots.txt file can tell crawlers to stay away. The ones that matter for being named are the search crawlers (OAI-SearchBot and ChatGPT-User for ChatGPT, PerplexityBot, Claude-SearchBot, Bingbot). Training crawlers such as GPTBot, CCBot and Google-Extended only collect pages to train future models. Blocking those is your choice either way and doesn’t stop you being named; we just point out the difference.
- Is the text in the page? Some sites only draw their text with scripts in the browser. Many crawlers don’t run scripts, so to them the page is blank.
- Business details in the code. A short block of structured data (schema) that states your name, address or area, phone, website, opening hours and profile links, so nothing has to be guessed.
- Same details as your Google listing. We compare the name, phone and PIN code on your site with your Google Business Profile. When they differ, answers either skip you or repeat the wrong number.
- What and where, up front. We read the first 100 words of your home page and main service pages and look for a word for your kind of business (clinic, salon, AC repair) and a place (your city, area or PIN code).
- Questions answered. At least one question with its answer on the site, such as a heading ending in a question mark or an expandable answer, and the matching FAQ and service markup.
- Contact details and prices as text. Your number and email written out, not only inside buttons or pictures. For clinics, salons, cafés, repairs and coaching we also suggest showing a few prices or “from ₹” starting prices.
- Reviews. Answers about local businesses lean on Google reviews. Ask every customer for a review after their visit, not only the ones you think are happy: Google doesn’t allow choosing who gets asked.
- llms.txt. A proposed plain-text summary file. We only note whether you have one: it’s optional and there’s no proof yet that it helps.
What to do next
Start with the first fix in the list. If your site is one we look after, send us the report on WhatsApp and we’ll make the changes. Nobody can promise that ChatGPT or Google will name a business, but these are the things they rely on.
Updated 8 November 2026.